Enterprises have finite resources. A smaller company achieves competitive advantage when playing for limited, explicit gains in a marketplace of its own choosing. Specialization breeds an organization sensitive to opportunities and quick to act. But any advantage withers if follow-through is weak. It will be weak if resources are dissipated. Resource dilution is a sure formula for mediocrity, a state of being that aspiring growth businesses cannot afford.
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This Third Commandment is the start of Chapter 3 in the book, Entrepreneuring: The Ten Commandments for Building a Business. To see all of Chapter 3, click below.

Click here for complete chapter(pdf).

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