Until committed to paper, intentions are seeds without soil, sails without wind, mere wishes which render communication within an organization inefficient, understanding uncertain, feedback inaccurate, and execution sporadic. Without execution, there is no payoff. The process of committing plans to paper is easy to postpone under the press of day-to-day events. In the absence of a document, fully coordinated usage of the resources of the business is unlikely. Each participant travels along a different route toward a destination of his or her own choosing. Decisions are made independently, without a map. Time is lost, energy squandered.
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Commandments #1, #2, and #3 were here on TTNN on September 20, October 12, and November 2 respectively. You can see them by going to the BUSINESS MATTERS Archive.

The Fourth Commandment above is the start of Chapter 4 in the book,Entrepreneuring: The Ten Commandments for Building a Business. To see all of Chapter 4, click below.
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